- The manufacturing staff had no visibility of sales in its materials handling division until customer purchase orders were entered into the accounts.
- The Sales team found it hard to keep customers informed of transactions in their account with paper records.
- Only regional sales managers had some idea of the future sales pipeline; head office was quite unaware of it.
- Sales support staff was expending undue time chasing account details instead of dealing with customers.
- Salesforce CRM helps managers and sales staff with full visibility over future sales pipeline and can better plan manufacturing.
- Salesforce Manufacturing ensures visibility and auto-alerts related to outstanding payments – improve accounts payable collections.
Salesforce Manufacturing Managers use new market intelligence from different product verticals to drive new business.